“End-User Development (EUD) is inherently different from traditional software development, and trying to support EUD by simply mimicking traditional approaches is often insufficient to produce successful results. End users usually do not have training in professionals’ programming languages, formal development processes, or modeling and diagramming notations. Moreover, end users often lack the time or motivation to learn these traditional techniques, since end users usually write code in order to achieve a short- or medium-term goal rather than to create a durable software asset that will produce a continuing revenue stream. Consequently, supporting EUD requires providing appropriate tools, social structures, and development processes that are highly usable, quickly learned, and easily integrated into domain practice.”

(Margaret M. Burnett and Christopher Scaffidi ~ Interaction-Design.org)