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“As UX designers, we spend a lot of time helping other people to be more effective. This is the heart and soul of good design. Is the new approach making users more effective in what they do? If not, it’s failing. While there are countless articles about how to understand users and design and test applications, I want to take a look at how to make the design process itself more effective, particularly within the sometimes neglected context of designers working within—rather than contracting with an organization. While your circumstances may be different from those I’ve experienced and this column is likely to be more helpful to designers earlier in their careers, I hope it provides some value to more experienced designers as well.”

Peter Hornsby a.k.a. /peter-hornsby | @PeterHornsby ~ UXmatters ★