“Much has been said about how the Web 2.0 era has fundamentally altered the way consumers interact online. But to what degree is today’s digital consumer really changing her online behavior? Are the hallmarks of Web 2.0 site design (tag clouds, wikis, social media, etc.) on the way to becoming mainstream hits or just techno-hype? And what are the implications for us, as experience designers, as we strive to create more useful and usable digital products?” (Garrick Schmitt – AA | Razorfish Digital Design Blog)