“Many discussions about user interfaces see the same type of arguments. Developers like complicated things, with many things on the screen. Designers like pleasant esthetic experience. This problem can be addressed with usability testing. Many sites have usability problems, including Steve Krug’s own site. Steve hasn’t fixed the problem, because it’s cheaper to send an email in support of a struggling user than to fix the actual problem. You don’t have the resources. Easy to find, but hard to fix. Steve makes the argument you should do the usability testing yourself. Most sites aren’t tested, because it costs money, time, and it’s hard to find professionals to do it. So Steve will show how to do it yourself.” (Michiel Berger – SXSW NL Report)