“And while this might be just my personal feeling, I am under impression that this kind of misunderstanding and trivialization of UX comes mostly from the developer-centric cultures like ones from Microsoft, Sun and IBM. Reason more for those companies to keep investing and educating all parties involved – you owe that to the customers and to the community of practice! Good things have been done so far – but obviously much more needs to be done.” (UX Passion)