Talk about design and innovation after the phase of ‘just do it’.
“Finding the sweet spot in terms of a timeframe or design skeleton is one thing, but the real challenge comes with translating consumer insights into something innovative that the designers can stand behind. (…) And just as we’ve made the transition from a much more “magic” way of introducing design to completely immersing ourselves into the thoughts, suggestions and feelings of consumers, we’re looking to a future where the the public will ultimately be playing a much smaller role in the actual function of their products. All we can do is wait to see what comes out of the woodwork – and offer our opinions as consumers whenever we have the chance.”
