“In 1999, Pine & Gilmore presented a model for the progression of economic value in their bestseller ‘the experience economy’. The model explains the generic progression of economic value that any business in our society goes through sooner or later; the shift for commodities to experiences. Prehaps the most used example is the progression from raw coffee beans to the starbucks ‘experience’. The great thing about this model is that it’s easy to use and applicable to almost any industry.” (Marc Fonteijn – 31Volts)