“Any sufficiently advanced technology is indistinguishable from magic”, said Arthur C. Clarke.

“Data analytics can help predict behavior. Designers need to add data analytics to their skill sets in order to create the next generation of services. Goodman discusses the magical — and sometimes creepy — effect anticipatory design possesses.”

(Mary Treseler a.k.a. @marytreseler ~ O’Reilly Radar) ★