Great example of content-first experience design.

“Our jobs as designers, coders, thinkers and writers is to deliver relevant content in a meaningful context. We are creating a complete reading experience where not only the visual delivery is responsive (desktop to tablet to smartphone) but also the content is responsive to the context of it’s consumption. We look at new phenomena like agile publishing and self-publishing (and a pretty triumphant return of print) and we collect data to get insights in the behavior of our audiences.”

(Robert Stulle a.k.a. @robertstulle ~ EdenSpiekermann)