The holy trinity: Usable, useful and desirable experiences.

“There is no justification for designing something that doesn’t solve a problem. However, the whole world is ready to consume things based on their aesthetic elegance. We cannot ignore the value of beauty. So, as a designer, if you can use your problem-solving ability to create a product that has great utility—as well as characteristics such as desirability, elegance, and beauty—and inspires pride of ownership, you can create a delightful ownership experience. Human emotions such as joy, pride, and love will enrich your product experience and actually give life to the product, making its ownership compelling and truly fulfilling.”

Arindam Roy a.k.a. /arindam-roy ~ UXmatters ★