“As social media technologies and computer-supported, collaborative activities become more ubiquitous in people’s work and everyday lives, UX professionals need to expand their skills and focus to take on broader experiences than just individual users engaged with single applications. It is crucial to understand people as social, cultural, and organizational components who are linked to other people, other technologies, and loads of information. The UX field is primed to step beyond just designing applications, and it’s time to start thinking about the UX ecosystems in which these users and applications exist. The best way to begin that transition is to think in terms of biology.”

(Dave Jones a.k.a. @Dave_L_Jones ~ UX Magazine)