Design anthropology: What can it add to your design practice?
“Designers primarily concern themselves with how to create a ‘successful’ communication, product, or experience. But with the past 10 years of globalization, digitalization, and ever increasing design complexity, designers have come to realize that to answer the question of design ‘success’ requires that they answer that question of how the processes and artifacts of design help define what it means to be human. This ‘humanness’ can range from how humans control the environment through tools (homo faber); how high-heeled shoes affect natural ways of walking; to moral issues of how participation in the design process empowers marginalized communities. In this space, the practice and theory of design anthropology has emerged.” (Dori Tunstall)