“The Design and Emotion Society and Chalmers University of Technology invite you to the fifth conference on Design and Emotion, to be held in Gothenburg, Sweden on September 27-29, 2006. Emotions arise towards people, towards places, towards food, and towards things. Emotions influence our well-being as well as our purchase decisions. From a design perspective, we need to know more about how artefacts elicit emotions. We also need to know more about the way we can identify the relevant emotional aspects and how we can evaluate the emotional impact of a particular design. The International Conference on Design and Emotion 2006 is the arena for these topics.” (D&E 2006 – Design & Emotion Society)