“(…) I like the tight coupling between user experience and the organization (the sender, the product). But then, it’s not really a tangible, easy-to-use definition. I want something that everybody can understand. Users, web developers, designers, business analysts, clients must all be able to agree on the same definition and understand the definition in the same way. In my opinion this tends toward being too philosophical.” (Jesper Rønn-Jensen – justaddwater.dk)