“The definition I came up with is that, in a nutshell, the user experience of a product is everything that’s not human-computer interaction. It’s everything that affects how someone interacts with a tool–whether it’s software, hardware, a service, or whatever. To me, this meant that I had to deal with all of the squishy, abstract things that good cognitive psychology and computer science-trained designers like me try not to deal with: business goals, emotions, relationships, branding, etc.” (Mike Kuniavsky – Orange Cone) – courtesy of vuk