The delta creates the concepts.

“User experience is not the same as customer experience. While most designers directly influence the UX, they also need to understand the larger context of the CX. The customer experience represents every step of the journey from when users are running price comparisons, to when users try the product, to when users may resort to customer service if their needs aren’t met.”

Jerry Cao a.k.a. /thinkjerrycao | @jerrycao_uxpin ~ The Next Web ★ courtesy of @nicooooooon