An interview with Donald A. Norman – “One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes in. That’s because Apple really understood that the iPod was not about the iPod; it was about the entire experience: the way they design their stores, the box it comes in, the iTunes website, the ease of getting the user back and forth.” (Mark Zachry – RedNova News) – courtesy of usernomics