“What user experience information is most essential? What core user experience concepts and skills should be conveyed to every member of a web development team? As I pondered these questions, it occurred to me that I was missing something important. I was forgetting that user experience is not just about concepts and skills, it is also about perspective. I needed to teach the students to think like user experience professionals. In fact, I needed to do that first, because this would make it easier for the students to acquire the necessary concepts and skills.” (Jason Withrow – Boxes and Arrows)