“In the literature you find a lot of hints concering web design and usability of web pages. But how do you compare web pages? Which ones are good or bad? What does a homepage say about your organization? This paper is based on research over the last couple of years and uses linguistic strategies to analyze electronic business communications – including newsletters and web sites. Unfortunately, linguistics is usually not used very often for electronic communication theories, but the variety of theories and tools are a good starting point to find synergies between computer science, marketing and webdesign.” (Michael Beer – UI4ALL: 8th ERCIM Workshop)