“A content strategy plans the full lifecycle of content: how it will be created, delivered, maintained and archived or destroyed. This project focuses on web content: all forms of digital language and media found on websites. As an integral part of User Experience, web content strategy must take account of search engine optimization, user interface design, user needs, business needs, and other aspects of online strategy. (…) To paraphrase IAWiki, “Design Patterns are solutions to common problems. As problems arise in a community and are resolved, common solutions often spontaneously emerge. Eventually the best of these self-identify and become refined until they reach the status of a Design Pattern.” (Contentini)