“Why do users visit a website? Most likely it’s for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process — it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user’s experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.” (Karen McGrane)