Content Management: Strategic Challenge
“The volume of product-related information in companies is increasing by leaps and bounds. The reason is the growing multiplicity of products, software and services that require explanation. After the EU enlargement, not only large companies, even small and medium-sized enterprises must come to terms with the multiplier effect of multiple languages. The challenge is to keep the information across the company both consistent and free of redundancy, to make it universally available, to publish it on paper as well as electronically, and to bring out the different language versions as simultaneously as possible. Companies that have not mastered the art of overcoming these challenges must suffer additional costs and time pressure in handling quality problems that are becoming more and more difficult to solve.” (Daniela Straub and Michael Fritz – tekom slides)