Digital material, language for humans and machines. Human language equals content.

“Content is the core commodity of the digital economy. It is the gold we fashion into luxury experience, the diamond we encase in loyalty programs and upsells. Yet, as designers, we often plug it in after the fact. We prototype our interaction and visual design to exhaustion, but accept that the ‘real words’ can just be dropped in later. There is a better way.”

Andy Fitzgerald a.k.a. /andyfitzgerald | @andybywire ~ Smashing Magazine ★