“This year’s theme focused on Patterns and how they serve as ‘blueprints for usability’. Conference co-chair, Carol Smith articulated the pertinence of this theme. “As usability professionals, our ability to observe users and to discover their patterns of interaction is integral to our work. By defining these patterns, we can then leverage that knowledge to create usable interfaces that are familiar and useful to our users.” – (Joi L. Roberts – UXmatters)