“The problem lies partly in how individuals define their role: if they insist on their right to behave individualistic, there is a problem because this means they see merely to their own wellbeing. If they on the contrary perform their individualism, they contribute with their individuality (competence, inclination, ability etc.) to a general wellbeing where nature is included. Individualistic behaviour leaves little room for empathy and lacks realisation that the resulting choices affect wellbeing negatively as this always is part of a greater whole: contextual.” (Designboost: Sharing Design Knowledge)