All posts about
User experience

User experience is about how a person feels about using a product, system or service. (source: Wikipedia)

Build Sales Intelligence with Passive Customer Profiling pdf logo

“Companies understand that their customers want to do business with companies that understand their needs. Detailed user profiles are crucial to helping companies to make customers feel understood. Without knowing the customer, a company cannot engage the customer in the conversation that leads to personalized transactions and long business relationships.” (Brett Lider – Avenue A | Razorfish White Papers)

Interactive Experience Group

“The goal of the Interactive Experience research group is to radically rethink the human-machine interactive experience. By designing interfaces that are more immersive, more intelligent, and more interactive we are changing the human-machine relationship and creating systems that are more responsive to people’s needs and actions, and that become true ‘accessories’ for expanding our minds.” (MIT Media Laboratory)

Brand Experience and the Web

“There is far more to the Web than ‘just’ being the Web. Indeed, the Web is only one component of a ubiquitous network of communication, interaction and information. While each of us are tacitly aware of the bigger picture, we often do not truly recognize and understand how it all fits together, or just what the Web means to business. This is particularly important for those of us who are involved in Web design and development. While we might seem to be hotshots in the work we do on the Web, we will ultimately be doing a disservice to our employers or clients if we are not working fluidly as part of the larger operating dynamics.” (Dirk KnemeyerDigital Web Magazine)

Brand Value and the User Experience

“When designing a good user experience, it’s important to remember these four principles (e.g. comfortable, intuitive, consistent, trustworthy), which should be a part of any usability or user experience specialist’s toolkit. While these are not the only components of a complete experience, these principles form a solid structure upon which to build a foundation of usability, information design and brand application.” (Kelly GotoDigital Web Magazine)

UXnet Soft Launch

“User Experience (UX) is an emerging field concerned with improving the design of anything people experience: a web site, a toy, or a museum. UX is inherently interdisciplinary, synthesizing methods, techniques, and wisdom from many fields, ranging from brand design to ethnography to library science to architecture and more. (…) UXnet is dedicated to exploring opportunities for cooperation and collaboration among UX-related organizations and individuals.” (UXnet Mission)

7 Things to Know about Building a User Experience Team

“1 – Make sure each team member clearly understands the underlying business case for the user experience, and the measures of success. 2 – Executives and managers should set the standard for “customer-centric” behavior. 3 – Hire only team members who are driven to develop the best customer experience – for the customer. 4 – Make ongoing conversation about user experience a part of the company culture. 5 – Be fluent in the analysis of customer experience data. 6 – Understand the impact of integration – or lack thereof – on the user experience. 7 – Encourage team members to continually learn about new techniques, practices and technologies to enhance their skills in developing better customer experiences.” (Karen Donoghue in Built for Use) – courtesy of elegant hack

Beyond Web usability: Web credibility

“Now that usable websites have become so commonplace, especially among the major web players, it’s time to start looking to the future. Suddenly, a usable website isn’t going to be enough to separate us from our competitors (apart from those using the developers who’ve been based on Mars). There is a solution. It’s two words long. Enter our new best friend … Web credibility.” (WebDevTips) – courtesy of andrew fernandez

Designing the User Experience: An Evolving Partnership for Collaborative Research and Development

“This paper describes a collaborative partnership between the University of Central England and Birmingham Museums and Art Gallery. The project evolved out of the University’s mission to serve local and regional communities and the needs of Birmingham Museums Service to improve its provision in line with local and national directives on social inclusion, audience development and lifelong learning. This paper describes the evolution of the relationship from a series of collaborative MA design projects to user-centered design research and the creation of a jointly supervised full time PhD studentship looking at the role and future development of on-line collections.” (Marie Jefsioutine et al. – Museums and the Web 2004 Papers)