All posts about
UCD

Personas and the Customer Decision-Making Process

“With this case study, I want to show how our team used the concept of personas – fictional, representative user archetypes – and the customer decision-making process model in a project, in order to capture the nature of customers and their needs and concerns as they progress through the customer decision-making process.” (Henrik Olsen – GUUUI)

Crafting a User Research Plan

“Every piece of user research is part of an ongoing research program, even if that program is informal. However, making a program formal provides a number of advantages: It gives you a set of goals, a schedule that stretches limited user-research resources, and results when they’re needed most. It also helps you avoid unnecessary, redundant, or hurried research.” – (Mike KuniavskyAdaptive Path)

Reflections on the User Centered Design Perspective in Research on Wireless Applications

“When new ideas and visions emerge from collective thinking and from a better understanding of current limitations related to technological achievements, the challenge remains as to ascertain how to put these ideas and visions into practice. That opens new research issues. My argument in this paper is that this principle is applicable also to the development of User Centered Design. UCD, of course, may contribute to the improvement, consolidation and verification of ideas and visions in the field. Yet, in order to be certain that UCD perspective is widely accepted and can properly influence the direction followed by technology and service development, we should be able to demonstrate that the approach will be useful and that it can be successfully implemented in relevant projects.” (Michele Visciola – ACM Ubiquity)

Consumers on the Web: Identification of Usage Patterns

“This article analyzes consumer behavior on the Web. The purpose is to research patterns that characterize consumer actions in this environment. The study employs Nielsen//NetRatings Internet panel data in Finland. The four-month data for 65 panelists suggest three interrelated Web usage patterns that are highlighted here. The text will outline how these conclusions were reached and present other observations.” (Nina Koiso-KanttilaFirst Monday 8.4)