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Search

Using XHTML/CSS for an Effective SEO Campaign

“If youíre reading this article in the hopes of learning how to get an adult site listed in the ‘school supplies’ category on Google, we kindly suggest you fall off the face of the earth. Any hate mail regarding this can be directed to sally@morekinky.net. It’s due time to pay her back for all those ‘petting zoo pictures’ that manage to bypass my spam filtering system.” (Brandon Olejniczak – A List Apart)

Search Engine Personalization: An Exploratory Study

“Web search engines are beginning to offer personalization capabilities to users. Personalization is the ability of the Web site to match retrieved information content to a user’s profile. This content can be set explicitly by the user or derived implicitly by the Web site using such user profile information as zip code, birth date, etc. (…) Our findings show that despite the high level of interest in Web personalization, most search engine Web sites currently offer no or limited personalization features.” (Yashmeet Khopkar et al. – First Monday 8.7)

Web Search: How the Web Has Changed Information Retrieval

“Topical metadata have been used to indicate the subject of Web pages. They have been simultaneously hailed as building blocks of the semantic Web and derogated as spam. At this time major Web browsers avoid harvesting topical metadata. This paper suggests that the significance of the topical metadata controversy depends on the technological appropriateness of adding them to Web pages. This paper surveys Web technology with an eye on assessing the appropriateness of Web pages as hosts for topical metadata. The survey reveals Web pages to be both transient and volatile: poor hosts of topical metadata. The closed Web is considered to be a more supportive environment for the use of topical metadata. The closed Web is built on communities of trust where the structure and meaning of Web pages can be anticipated. The vast majority of Web pages, however, exist in the open Web, an environment that challenges the application of legacy information retrieval concepts and methods.” (Terrence A. Brooks – Information Research 8.3) – courtesy of victor lombardi

Searching The Workplace Web

“The corporate intranet is an organism that is at once very similar to and very unlike the Internet at large. A well-designed intranet (…) is perhaps the most significant step that corporations can make – and have made in recent years – to improve productivity and communication between individuals in an organization.” (Ronald Fagin et al. – IBM Almaden Research Center) – courtesy of column two

Microsoft Research Seeks Better Search

“Scientists in the Redmond, Wash.-based software giant’s labs are experimenting with new types of search and user interface technology that will let individuals and businesses tap into the vast amounts of data on the Internet, or inside their own computers, that increasingly will be impractical or impossible to find.” (Michael Kanellos – News.Com) – courtesy of nooface