“Lovely personas with a full back story are dropped in cupboard and ignored.” (Ann Light – Usability News)

“The usefulness of personas in defining interactive product has become more widely accepted in the last few years (…)” (Kim Goodwin – Cooper)

“The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years, but lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona.” (Kim Goodwin – User Interface 7 East)

A Resource List (XPLANE – xBlog)

“You describe them, in a surprising amount of detail, and then design your system for them.” (Meg Hourihan – Boxes and Arrows)

“A persona is a concrete representation of a target user of a product; an imaginary person derived from user research and described in rich detail.” (Tamara Adlin et al. – CHIplace)

“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” (Kim Goodwin – Cooper Interaction Design)