“Too much web management suffers from trying to be all things to all people. Apple and Google have triumphed from targeting common tasks.” (Gerry McGovern)

“Marissa Mayer, who keeps Google’s home page pure, understands that less is more. Other tech companies are starting to get it, too. Here’s why making things simple is the new competitive advantage.” (Fast Company)

“The truth? It isn’t simple.” (Donald A. Norman) – courtesy of usabilityviews

“I’m sure that within Philips there is a genuine belief that it is important to make their products as simple as possible to use. However, there is a big difference between marketing your products as simple to use and making them genuinely simple.” (Gerry McGovern)

“(1) A complex system of many functions can be simplified by carefully grouping related functions. (2) The positive emotional response derived from a simplicity experience has less to do with utility, and more to do with saving time.” (John Maeda – Simplicity)

“Never before has there been so much to choose from, and never before has it been more important to eliminate most of these choices.” (Gerry McGovern)

“The Next Big Thing is not a thing at all: it is simplicity. – In the 90s they [IT companies] operated under the principle, ‘build it and they will come’ – even if it was too complex and would never be implemented, they would build it! That has changed.” (Andreas Kluth – The Economist) – courtesy of ui designer