“As in every other field there are con men that fool naive clients using experience design as a slogan. Some just make empty promises, some sell fluffy white papers, some use the slogan to hold pompous speeches, some just upsell naive clients with hot air. (…) Being an active facebook or Twitter user, a talented speaker, a winning sales man or a collector of UXD articles doesn’t make you an expert on user experience design.” (Oliver Reichenstein ~ Information Architects)