“There is far more to the Web than ‘just’ being the Web. Indeed, the Web is only one component of a ubiquitous network of communication, interaction and information. While each of us are tacitly aware of the bigger picture, we often do not truly recognize and understand how it all fits together, or just what the Web means to business. This is particularly important for those of us who are involved in Web design and development. While we might seem to be hotshots in the work we do on the Web, we will ultimately be doing a disservice to our employers or clients if we are not working fluidly as part of the larger operating dynamics.” (Dirk Knemeyer – Digital Web Magazine)