“On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link. A good blurb should inform, not tease. Usability testing will help you determine the best way to lay out your blurbs, but this document will help you write the content.” (Dennis G. Jerz) – courtesy of guuui