A Master Thesis on the Social Phenomenon of Blogs – “I carried out quantitative research by twice sending out a survey via email to 750 Bloggers who are ranked by Technorati. A total 174 Bloggers filled out the survey. Whether you work in advertising, public relations, marketing, are thinking of using Blogs for a business, want to use Blogs to try and create revenue or want to get an understanding of what is going on in the world of Blogs, the paper may be of interest to you.” (James Torio)