“Design an experience. Make it as beautiful – and as emotionally resonant – as it can possibly be. Then adorn the core experience and content with only as much functionality as is absolutely necessary. Functionality – and software-based thinking in general – is like seasoning. A little is an enhancement; any more destroys the flavour, subsumes the artistry of the chef, and may well be bad for you. These new classes of devices, so immediately personal and portable and tactile, aren’t desktop-era shrines demanding incantation and prostration. They’re empowering extensions to our real, actual lives – and that’s a profound thing. They take what was once prosaic or mundane, and give us just a taste of superpowers. They’re augmentations, and they should be beautiful.”

(Matt Gemmell a.k.a. @mattgemmell)