“The graphic illustrates extreme patience and foresight from Apple to bring users to the platform by innovating increasingly towards the mass market over time without sacrificing the middle or high-end markets. In the end, the iPod continues to be the vehicle that drives Apple’s ultimate goal: Switching. In many cases the biggest hesitation to switch was price. With the Mac mini this concern is now moot. We could very well be witnessing the early fruits of a five to ten year business strategy from Apple that has been in the works since the first iPod. If it works — Apple will go down in history as a company that patiently built its brand equity through high-quality products and design — and then, when the time was right and audience the largest, brought their superior computing experience to the masses.” (Paul Nixon – Nixlog)