“Adam Greenfield is an internationally recognized information architect and user experience consultant. His practice is focused on making complex artifacts easy to understand and use, without sacrificing thoroughness or depth. Adam was the lead information architect for the Tokyo office of well-known web consultancy Razorfish; (…) He now works as a Happy Cog principal with Jeffrey Zeldman. His award-winning personal site can be found at www.v-2.org.” (InfoDesign: Understanding by Design)