“If you don’t, it might sound like something that’s complicated, difficult and costly to get involved in. To help you get to grips with service design, we’ve talked to the experts, read the academic papers and compiled a set of case studies of some well designed services. This users’ guide to service design contains lots of information about how we at the Design Council are demonstrating that design can improve our public and consumer services. But it also contains great examples from design agencies, universities and businesses and public services who’ve used design.” (Design Council)