“You’re a web professional: a designer, developer, information architect, or strategist. Your team has the web design disciplines covered: research, strategy, user experience design, standards-based development, and project management. But something’s going wrong with your projects; the user experience just isn’t meeting your expectations. You’re reasonably sure you know why: there’s a problem with the content. You realise that your team could use some help from the discipline of content strategy, but for whatever reason, hiring a dedicated content strategist isn’t a feasible option. So what can you do to add some content strategy to your projects? Learn how web professionals can practise content strategy for ourselves, through advocacy, improved design processes, and community engagement. And when we have the luxury of a dedicated content strategist, learn how we can engage with the discipline in our everyday practice.” (Jonathan Kahn)