One also needs a healthy dosis of faith.

“The salient characteristic of design in the 21st century is that we need one whole hell of a lot of it. We need designers on the inside, designers on the outside, designers at inception, designers during development, and designers after release three-point-oh. But for a large, and growing, cohort of businesses, the independence of the external design consultancy is exactly what they need to see their future clearly and march purposely toward it.”

Alan Cooper a.k.a. /alan-cooper | @MrAlanCooper ~ FastCo design ★