Search and brand, the marketeers heaven. Find and experience, the designers heaven.

“Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking.”

(Brian Solis a.k.a. @briansolis)