System modelling applied to content a.k.a. information.

“Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms.”

Mike Wills a.k.a. @HeyMikeWills ~ A List Apart ★