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Don Norman and Don Draper: The Fraternal Twins.
“The difference between the CX and UX team is not their mission, but their origin. Because of that difference, they achieve the goal quite differently.”
Jared Spool a.k.a. /jmspool | @jmspool ~ User Interface Engineering ★
Mentals models for all objects, even smart onces.
“Users of Siri, Alexa, and Google Assistant conceptualize them in one of 3 ways: an interface, a personal assistant, or a brain. Frequent users are less likely to push the interaction limits of these AI systems than new users.”
Raluca Budiu a.k.a. /ralucabudiu | @rbudiu ~ Nielsen Norman Group ★
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