Attitudinal research captures user opinions and feelings in the form of self-reported data; behavioral research observes user actions.
Study your users’ real-life behaviors and make data-informed design decisions
Page Laubheimer
Senior User Experience Specialist
Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in user research and strategy with experience managing a team of designers and developers to improve user experience across a range of platforms.
Page has a special focus on the usability of rich web applications and working on projects in complex domains. He has worked with a variety of clients to improve the user experience of large-scale platforms in a range of markets, including: healthcare, finance, biosciences, architecture, enterprise solutions, B2B, HR, education, and real estate. He has also lead the development of platforms for professional organizations, conferences, and non-profits.
His research findings and recommendations are also informed by his background in library and information science, and his work often involves information architecture, navigation design, taxonomy construction, and ontology management.
Page is based in Portland, Oregon.
Courses taught by Page
Courses taught by Page
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Analytics and User Experience
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Application Design for Web and Desktop
Components, design patterns, workflows, and ways of interacting with complex data
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Designing Complex Apps for Specialized Domains
Create and evaluate applications for advanced decision making, complicated workflows, and complex domains
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Information Architecture
Organize and structure information to improve findability and discoverability
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Measuring UX and ROI
Use metrics from quantitative research to demonstrate value
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Personas: Turn User Data Into User-Centered Design
Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.
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Survey Design and Execution
Learn how to use surveys to drive and evaluate UX design
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The One-Person UX Team
Techniques and strategies to maximize your impact when you are the sole UX professional on your project or in your organization
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UX Deliverables
Effectively communicate UX design ideas and research findings to managers, collaborators, and other stakeholders.
Publications
Publications
More about Page
More about Page
Experience
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Newfangled Web Developers
Project Manager -
National Institute of Environmental Health Sciences
Library Reference Graduate Assistant
Education
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M.S. in Library Science
University of North Carolina at Chapel Hill -
B.A. in Humanities
New College of Florida