Kevin Nichols

Kevin Nichols

Cambridge, Massachusetts, United States
3K followers 500+ connections

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About

Kevin is an award-winning thought leader, digital industry enthusiast and author with…

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Experience

Education

Volunteer Experience

Publications

  • Enterprise Content Strategy: A Project Guide

    XML Press

    Forwarded by Ann Rockley, Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. pics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.

    Also covered:

    …

    Forwarded by Ann Rockley, Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. pics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.

    Also covered:

    ~Definitions for content strategy and related concepts
    ~Steps in a typical content strategy project with associated deliverables
    ~Step-by-step instructions for creating content strategy deliverables
    ~Metrics to user for successful measurement
    ~Examples of deliverables and tactics presented

    Whether you’re an expert practitioner or someone new to digital experience design, this book provides a wealth of information.

    See publication

  • UX for Dummies

    Wiley & Sons

    Release date: May 2014.
    The "101" on the world of UX, User Experience Design.

    Other authors
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  • The Language of Content Strategy

    XML Press

    Authored the definition of personalization in this book which contains definitions for a variety of topics relating to content strategy.

    See publication

  • Positioning Content for Success: A Metrics Driven Strategy

    Intelligent Content Conference [2013]

    Content needs to demonstrate value (however defined). This presentation focuses on how different types of metrics that can be used to assess content personalization, taxonomy and metadata; production and content lifecycle; content effectiveness, and governance. It also suggestions for evaluating content within the mobile context.

    Presentation given by Rebecca Schneider (Azzard Consulting) and Kevin P. Nichols (SapientNitro) at the 2013 Intelligent Content Conference.

    Other authors
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Honors & Awards

  • Intel innovation award CES 2013

    CES (2013 Consumer Electronics Show)

    https://software.intel.com/en-us/blogs/2013/01/11/ces-2013-a-week-in-retrospective

Languages

  • German

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