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The mission of the Customer Experience and Design team is to help Mastercard deliver…
Articles by Cindy
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Calling all seasoned GTM leaders, come join a great team in shaping the future of commerce!! https://lnkd.in/g8RWW3MD
Calling all seasoned GTM leaders, come join a great team in shaping the future of commerce!! https://lnkd.in/g8RWW3MD
Liked by Cindy Chastain
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As a father of two daughters and an avid gamer, this is near and dear to me. #mastercardemployee
As a father of two daughters and an avid gamer, this is near and dear to me. #mastercardemployee
Liked by Cindy Chastain
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I'm excited to hit the stage at Money20/20 USA in Las Vegas next week. I'll be joined by a group of forward-thinking technology leaders for a panel…
I'm excited to hit the stage at Money20/20 USA in Las Vegas next week. I'll be joined by a group of forward-thinking technology leaders for a panel…
Liked by Cindy Chastain
Experience
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Mastercard
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Education
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The Design of Business | The Business of Design podcast
Design Observer
Chastain’s brief is to bring a design culture to an established global organization:
“We really believed that design was key to modernizing the company, creating a more differentiated brand for creating better customer and consumer experiences, and all these new digital products that were emerging as well as driving innovation.” -
Experience Themes: How a storytelling method can help unify teams and create better products
Boxes and Arrows
There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story. He’ll know what the story is about and therefore have a strong sense of theme. And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that…
There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story. He’ll know what the story is about and therefore have a strong sense of theme. And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that will give it greater impact and meaning.
Now wouldn’t it be nice if we had something like that for user experience design?
This article is about a method drawn from storytelling that can help us build a better story about our product, unify teams, inspire design concepts and get us closer to evoking the pleasure, emotion and meaning of the experience we intend to deliver to users through the products and services we design.
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More activity by Cindy
Last week we launched the Mastercard Lounge, a first of its kind shared members-only space in Scotiabank Arena. As a sports fan, I’m thrilled to see…
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