Cindy Chastain

Cindy Chastain

New York City Metropolitan Area
2K followers 500+ connections

About

The mission of the Customer Experience and Design team is to help Mastercard deliver…

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Publications

  • The Design of Business | The Business of Design podcast

    Design Observer

    Chastain’s brief is to bring a design culture to an established global organization:
    “We really believed that design was key to modernizing the company, creating a more differentiated brand for creating better customer and consumer experiences, and all these new digital products that were emerging as well as driving innovation.”

    See publication
  • Experience Themes: How a storytelling method can help unify teams and create better products

    Boxes and Arrows

    There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story. He’ll know what the story is about and therefore have a strong sense of theme. And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that…

    There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story. He’ll know what the story is about and therefore have a strong sense of theme. And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that will give it greater impact and meaning.

    Now wouldn’t it be nice if we had something like that for user experience design?

    This article is about a method drawn from storytelling that can help us build a better story about our product, unify teams, inspire design concepts and get us closer to evoking the pleasure, emotion and meaning of the experience we intend to deliver to users through the products and services we design.

    See publication

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