Edited by Michael S. Wogalter, David M. DeJoy, Kenneth R. Laughery
SUMMARY: Questions regarding how best to communicate warnings
and risk information, whether such communications are
likely to be effective, and what factors influence the
communication process are of importance to todayÕs
society. Stimulated by the tremendous growth in
litigation on product liability and associated
personal injury, research into communicating warnings
effectively has developed rapidly over the last few
years. This book addresses the major issues in theory,
research and applications of warnings and risk
communication, bringing together leading international
authorities in the field.
CONTENTS:
Foreword
Preface
Contributors
Part 1. Introduction
1 Overview (K.R. Laughery, A. Hammond)
2 Organizing theoretical framework: a consolidated
communication-human information processing (C-HIP) model
(M.S. Wogalter, D.M. DeJoy, K.R. Laughery
Part 2. Methods/techniques
3 Intermediate processing stages: methodological considerations
for research on warnings (S.L. Young, D.R. Lovvoll)
4 Methodological techniques for evaluating behavioral intentions
and compliance (M.S. Wogalter, T.A. Dingus)
Part 3. Research on warnings: stages of the model
5 Source (E.P. Cox III)
6 Channel (M.B. Mazis, L.A. Morris)
7 Attention capture and maintenance (M.S. Wogalter,
S.D. Leonard)
8 Comprehension and memory (S.D. Leonard, H.Otani,
M.S. Wogalter)
9 Attitude and beliefs (D.M. DeJoy)
10 Motivation (D.M. DeJoy)
11 Behaviour (N.C. Silver, C.C Braun)
Part 4. Practical issues of warning design
12 Standards and government regulations in the USA
(B.L. Collins)
13 Practical considerations regarding the design and evaluation
of product warnings (J.P. Frantz, T.P. Rhoades, M.R. Lehto)
Part 5. Forensics
14 T he law relating to warnings (M.S. Madden)
15 The expert witness (K.R. Laughery)
Subject index
Author index
Hardback: 25,5 x 17,5 cm, 384 pages, illustrated
Price: GBP £ 54.95
Published: September 1999
Publisher: Taylor & Francis
ISBN: 0-7484-0266-7
Webpages about this book:
http://www.amazon.com/exec/obidos/ISBN=0748402667