by Robert Horn
SUMMARY: This book makes the claim that a new international
auxiliary language is emerging that tightly integrates
words and visual elements, a development that is
radically increasing the ratio of visual elements to
text. The author treats the phenomenon as a language
by presenting an exploration of its syntax, semantics,
and pragmatics. The book contains almost 3,000 visual
elements in 270 pages, exemplifying the radical
alteration of the text to visual element ratio.
CONTENTS:
Preface and Acknowledgments
1 A new language emerges
2 A brief history of innovations
3 Communication units, morphology, and syntax
A Size: Communication units in visual language
B Components: Morphology of visual language
C Combinations: Syntax of visual language
4 Emerging semantics
A Semantics of tight integration
B Semantics of visual metaphors
C Diagram semantics
D Semantics of cartooning
E Semantics of space, line, and composition
F Semantics of time
5 Functional semantics of content
6 Functional semantics of rhetoric
7 Pragmatics of visual language
A Social context and principal applications
B Multifaceted reading process
C Design and effectiveness
8 Conclusions and challenges
Notes
References
Index
Paperback, 270 pages
Price: USA $ 35.00
Published: December 1998
Publisher: MacroVU, Inc.
ISBN: 1-892637-09-X
Webpages about this book:
http://shop.barnesandnoble.com/booksearch/isbnInquiry.asp?isbn=189263709X
http://www.macrovu.com