by Jorge Frascara
SUMMARY: This primer inspires young designers to look beyond
aesthetic concerns and develop an integrated,
multi-dimensional understanding of communication
design. Students learn how to approach design problems
in a methodical, professional manner; how the human
mind interprets visual and verbal messages; how
technology choices impact the design process; how
design is used in the service of information,
education, administration, and persuasion; what it
means to design for noncommercial advertising,
political and ideological propaganda.
CONTENTS:
Acknowledgments
Introduction
1. A description of the field
2. Historical context
3. Design principles: functional requirements
4. Economy and technology
5. Methods and planning
6. The practice: professional areas
7. Computer technologies and communication design
8. Culture and society
Conclusion
Bibliography
Illustration Credits
Index
DETAILS: Price: USD 24.95 / ISBN: 1-58115-365-1 /
Published: November 2004 / 240 Pages /
Publisher: Allworth Press
Webpages about this book: http://www.allworth.com/Catalog/DW353.htm