Still a vibrant field for any industry.

“For years, there has been a disparity in the understanding between the medical community and the general population. Despite the fact that every single individual possesses a body, most of us are not aware of how they work and how we can take care of them better. There are many reasons for this — firstly, medical science is incredibly complex and constantly evolving, treatments that were commonplace 10 years ago can be rendered archaic overnight in the face of new physiological discoveries and it can be hard to keep up. Secondly, every human body is different, and with no dearth of medical information readily available on the internet, it has become increasingly harder for an individual to determine what information is relevant to them specifically and what they can ignore. Lastly, it is not the primary responsibility of the medical community to present medical information in an easy-to-understand way to the general population which leaves many complexities untouched, nuances ignored and jargon abound. Instead, this job falls on those of us committed to information design.”

Akansha Kukreja a.k.a. /akansha-kukreja ~ Design Observer ★